How It All Started
It began at a Team Ascend meet up. Wilko brought along a batch of brookies as a treat for the group — and the reaction was instant. Everyone loved them. The message was clear: "You should sell these."
So Wilko went home, built the brand from scratch, and launched just 3 days later. We've sold out every week since.
Growing the Brand
From humble beginnings, Wilko's Brookie Lab has gone from strength to strength. We've taken the brookies to multiple Bodybuilding shows, selling to a community that knows a thing or two about treating themselves right. The growth has been steady, the love has been real.
Meet the Family
Wilko — Founder, baker, and first-time competitive bodybuilder. Not content with just building a brookie empire, Wilko stepped on stage and took second place in his very first PCA Bodybuilding show (Short Class). The man doesn't do things by halves.
Claudia — The backbone of the operation. Claudia keeps the business running, on track, and most importantly, keeps Wilko from eating all the stock. She's also the official Chief Brookie Taster — a role she takes very seriously.
Rex — The brand mascot and the love of everyone's life. This handsome German Shepherd is the heart of the Wilko's Brookie Lab family.
Achilles — The newest addition. Cheeky, naughty, and absolutely perfect for our mad house. He fits right in.
What We're About
We're a family business built on a love of good food, fitness, and an exceptional taste for crazy treats. Every brookie is made with passion, indulgence, and just a little bit of chaos — exactly the way we like it.
Welcome to Wilko's Brookie Lab. 🍫
